The Problem With Webinars
In recent years, webinars have become one of the most common ways organizations deliver training. They are convenient, scalable, and easy to organize — especially for remote teams.
But when the goal is real skill development, webinars often fall short.
If organizations truly want their teams to learn, apply, and improve performance, hands-on training consistently produces better results.
Let’s explore why.
1. Learning by Doing, Not Just Listening
Most webinars follow a simple format: a presenter speaks, participants listen, and maybe a few questions are asked at the end.
The problem?
Listening alone rarely leads to mastery.
Hands-on training flips this model. Participants actively use the tools while learning. For example, in a Generative AI training session, instead of just watching how prompts work, participants can:
- Write their own prompts
- Generate emails or reports using AI
- Test different prompting techniques
- Compare results and refine their approach
This immediate practice helps participants retain knowledge much faster.
People remember what they do, not just what they hear.
2. Immediate Help When Participants Are Stuck
When learning something new, confusion is normal.
In webinars, participants often face problems like:
- “Why is my tool giving a different result?”
- “Where should I click next?”
- “Why is this not working for me?”
Unfortunately, webinars usually cannot provide individual support.
Hands-on training solves this problem.
Participants can ask questions immediately, and facilitators can walk around the room to help them directly. Sometimes a quick explanation or small correction is enough to unlock the learning.
This real-time guidance removes frustration and speeds up learning.
3. Higher Engagement and Focus
Let’s be honest.
Many people attend webinars while:
- Checking emails
- Responding to messages
- Doing other work
The result? Divided attention.
Hands-on training keeps participants fully engaged.
They are constantly involved in:
- Trying new tools
- Completing exercises
- Working on mini tasks
- Discussing ideas with others
Because participants are actively involved, their focus naturally increases.
Learning becomes an experience rather than a passive session.
4. Facilitators Can Support the Trainer
One of the biggest advantages of in-person hands-on training is the presence of facilitators.
While the trainer explains concepts, facilitators can:
- Assist participants individually
- Answer small questions quickly
- Help participants who fall behind
- Ensure everyone stays on track
This support system ensures that no participant is left behind.
In many professional training programs, facilitators play a critical role in making the learning experience smooth and effective.
5. Real Work Applications Through Group Activities
The best training programs do more than just teach concepts — they help participants apply them to their real work.
Hands-on training often includes group activities or mini projects where participants create something they can use after the training.
For example, participants might design an AI workflow for their daily tasks, such as:
- Automating email responses
- Drafting reports faster
- Generating content ideas
- Summarizing documents
By the end of the session, participants leave with practical outputs, not just notes.
This creates immediate value and ROI for the organization.
Final Thoughts
Webinars are useful for introducing concepts or sharing information. They are convenient and accessible.
However, when the goal is real capability building, hands-on training is far more effective.
It allows participants to:
- Practice while learning
- Get immediate help
- Stay engaged throughout the session
- Apply knowledge directly to their work
And ultimately, that is what effective training should achieve — not just learning, but real improvement in how people work.
If you’re looking to build real skills in your team — not just check a training box — hands-on learning is the way to go.
At Twenty-Four Consulting, we’ve upskilled thousands of professionals and teams across Malaysia in Canva, Google Workspace, and Generative AI. Our training sessions are practical, focused on real workflows, and designed for teams who want results.
Get in touch at https://twenty-four.io/contact
By Adam Zakaria
Account Manager @ Twenty-Four Consulting
By Adam Zakaria
Account Manager @ Twenty-Four Consulting
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