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Work Drift
Why Malaysian Workers Are Busy But Not Productive.
And what to do about it.
No spam. Just the book and occasional updates from 24CO.
What This Book Is About
After 5pm is when most Malaysian professionals do their real job. The day gets consumed by meetings, WhatsApp threads, status updates, and tasks that feel productive but don’t move the needle. The actual thinking, the strategy, the policy work, gets pushed to 11pm.
Work Drift follows Hafiz, a government officer, and Aisyah, a corporate strategist, as they discover how generative AI tools can compress the 80% of packaging work that fills their day, so the 20% that actually needs their brain gets more than scraps of midnight energy.
Written by Ali Reza Azmi, a trainer who has taught over 20,000 Malaysian workers across government agencies, GLCs, and corporates. This is not a tech manual. It is a story about how work broke, and how ordinary professionals are quietly fixing it.
Inside the Book
Appendix Resources
The book gives you the story. These give you the tools.
About the Author
Ali Reza Azmi is the Founder and CEO of Twenty-Four Consulting (24CO), a Malaysian AI enablement and corporate training firm. Microsoft Certified Trainer since 2001, Google Cloud Authorized Trainer, and Malaysia’s first Canva Agency Partner. Over 50,000 workers trained across government agencies, GLCs, and corporates. He wrote this book because 11pm shouldn’t be when you do your real job.
The laptop doesn’t have to open at 11pm tonight.
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