Posters are everywhere. But most of them get ignored.

You’ve probably seen one too many posters that are cluttered, confusing, or just plain boring. The truth is, a lot of people jump into designing without understanding what makes a poster effective.

Good design isn’t just about making things “pretty”—it’s about making sure your message gets across, fast.

In this post, I’ll walk you through a simple, clear way to design better posters—even if you’re not a designer. And I’ll show you why Canva is the perfect tool to get started.

First, What’s the Difference Between a Flyer and a Poster?

We often use the words interchangeably, but they serve different purposes:

Flyers Posters
Inform & explain in detail Grab attention quickly
Small, detailed, can have paragraphs Large, bold, easy to read from a distance
Held & read closely, designed for engagement Seen at a glance, designed for fast impact

Why Most Posters Fail

From my experience running design workshops, here are the three most common mistakes I see:

  • Too much text – If everything is important, then nothing stands out.
  • Weak visual contrast – Poor use of color or size makes the poster hard to read.
  • No clear focus – The viewer doesn’t know what to look at or what to do next.

So how do we fix that?

The Formula for a Great Poster

Whether you’re designing for an event, promotion, or announcement, these 3 things must be clear:

1. Attention-Grabbing

Highlight the selling point.

Is the poster about a free class? A limited-time offer? An exciting speaker? Make that the headline. Use bold fonts, strong colors, or eye-catching visuals.

2. Hierarchy & Clarity

Guide the reader’s eyes naturally.

Your most important info should be the biggest. Supporting details can be smaller. Use spacing, alignment, and contrast to create visual flow.

3. Call to Action (CTA)

Tell people what to do next.

Should they scan a QR code? Visit a website? Message you on WhatsApp? Make it obvious and easy.

But… I’m Not a Designer

That’s okay. Most people who join my classes aren’t designers either. Here’s how you can still create great posters:

1. Use Templates

Canva has thousands of professionally-designed poster templates. Don’t start from scratch—pick one that fits your message and tweak it.

Pro tip: If you find yourself changing everything in a template, you probably picked the wrong one.

2. Match Your Vibe

Is your poster for a formal government event? A fun student gathering? A business promo?

Choose templates that match your tone. Canva even lets you search by keywords like “webinar poster” or “sale poster.”

3. Don’t Overthink the Design

Stick to:

  • Max 3 fonts
  • Clean structure
  • Enough white space

4. Follow the 5 design principles

These are game-changers for beginners.

  • Alignment
  • Contrast
  • Hierarchy
  • Proximity
  • White Space

Mastering these basics will instantly make your designs more balanced and effective.

Real-World Demo: A Simple AI Webinar Poster

In a recent live class, we created a poster for an online AI webinar. Here’s how we did it:

1. Asked the right questions before starting:

  • Who is the poster for?
  • What’s the vibe? (Formal, clean)
  • Where will it be shared? (Social media, WhatsApp)

Knowing where the design will be shared is important—Is it square for Instagram? Horizontal for Facebook banners? A4 size for print? A common mistake is starting the design right away without knowing where it’ll be used.

2. Picked a clean Canva template with a modern style.

3. Swapped in our own content:

  • Big title: “Free AI Webinar”
  • Date & time
  • Speaker photo
  • Clear CTA: Scan QR to join

Want to see the full process? Watch the full class recording here: Watch on YouTube

AI Poster Template vs Final Design

Canva Makes It Easy

If you’re new to Canva—it’s a free, beginner-friendly design tool that works right in your browser. You don’t need any prior experience to get started. Just pick a template, drag and drop elements, and export your design.

With Canva serving over 225 million monthly active users in 190 countries, and having more than 30 billion designs created, it’s no surprise it has become the go-to tool for people who need to design fast and well.

Whether you’re running a business, organizing an event, or just need to make something look good—Canva has you covered.

Train with Us – Canva’s First Agency Partner in Malaysia & Southeast Asia 🇲🇾

We’re proud to be the first Canva Agency Partner in Malaysia and Southeast Asia. That means we don’t just teach Canva—we help you use it like a pro.

Here’s how we can support your team or organization:

🎓 HRD Claimable Canva Training

  • Practical training sessions designed for individuals or teams. Learn by doing, not just watching.

🏢 Canva Enterprise Onboarding

  • Let us help you roll out Canva Enterprise across your organization the right way—with custom brand kits, user support, and onboarding plans.

🎨 Design Services

  • Need templates, posters, or visual materials? We create professional Canva templates, brand kits, and custom designs to ensure consistency and impact.

👉 Learn more or get started with our Canva trainings & services.

If you’ve ever struggled with creating posters that people actually look at, I hope this guide gave you a helpful starting point. Remember—good design isn’t just for designers. With the right tools and mindset, anyone can do it.

And if you’d like to learn more, feel free to explore our Canva courses on our website. Happy designing!

Twenty-Four Consulting Certified Canva Agency Partner

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By Onion Lim

Marketing Manager @ Twenty-Four Consulting

By Onion Lim

Marketing Manager @ Twenty-Four Consulting

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